naming Process

naming Process

We wanted a name that felt light and airy - similar to a cloud. We like the idea of feeling you get when you walk into spacious house. The name also need to feel minimalistic and clean.

Nooma (Greek: pneuma) means wind, air and spirit. The sound of Nooma reflects our concept for the new iLiving.  What we really liked about this name is how it can describe the feeling of walking into a gorgeous home.

Nooma’s core message is that they believe the home is more than just a physical space, populated by furnishings and accentuated by decorations. More importantly, the home is a state of mind that flourishes when its inhabitants are able to self-express, play and rest in comfort. Like a comforting spirit, a gentle breeze, or a breath of fresh air, the feeling of “home” transcends the dimensions of any given space.

Typography

Typography

We were drawn towards Azo font because of the O. According to R-Typography, the O has the appearance of a perfect circle, however it is optically adjusted.

Discipline

Name design

Logo design