Established as iLiving in 2007/08 for importing foreign brands into Taiwan and selling these products through their own retail channels. iLiving specialized in selling a wide variety of home accessories, ranging from small kitchen accessories (such as microfiber cloths, salt & pepper shakers, glass and plastic containers, and small kitchen gadgets) to small home furniture pieces (such as dressers).
The problem they faced was a diminishing brand attraction into their stores. Plus, they heavily relied on being exclusive distributor for major brands. It was obvious that iLiving needed to shift their business to include their own branded products. This strategy will shield them in the event they lose their exclusive distribution rights on their popular brands.
iLiving as a brand wasn’t visually strong enough to produce their products. That’s our we approach from the beginning when rebranding iLiving - to create a brand that can transition from retail store to products.
1 –– Before