ZB Capital

Beginning Process

Beginning Process

1

The original logo looked like clipart. This was a motivating factor in ZB rebranding. Visual style reference and typography–Acumin Pro. We had a distinct visual style for ZB being bold, simple and impactful. We wanted to step away from a typical financial feeling, instead we focused on geometric shapes. Understanding ZB Capital's Chinese name. Each letter has a meaning and when translated, it helps us define key words to describe them.

1–– Original design

Logo Design

2

3

Logo Design

We successfully created a mark that you can recognize the letters Z and B while having meaning beyond the letters. Constructing the identity mark. Our style of design involves a technical aspect as well as beauty. We make sure that our shapes and lines are intentional and with purpose. This approach creates a balanced identity mark.

2 –– The thought process in designing the mark.
3 –– Corner details

Discipline

Logo design

Location

Hong Kong & China