ZB Capital is a multi-asset investment firm. It was found by two friends, Chris Chan and Ryan Poon. During early spring, Chris reached out to us to rebrand their business. ZB has investment partnerships around the world and their existing identity is lacking professionalism. Our goal was to modernize their image as they continually gain international exposure. This project was a challenge given that we never branded a financial firm let alone being rushed. We trusted our process and identified key metaphors and symbolism to create a stunning and meaningful identity.
The original logo looked like clipart. This was a motivating factor in ZB rebranding. Visual style reference and typography–Acumin Pro. We had a distinct visual style for ZB being bold, simple and impactful. We wanted to step away from a typical financial feeling, instead we focused on geometric shapes. Understanding ZB Capital's Chinese name. Each letter has a meaning and when translated, it helps us define key words to describe them.
1 – Original design
We successfully created a mark that you can recognize the letters Z and B while having meaning beyond the letters. Constructing the identity mark. Our style of design involves a technical aspect as well as beauty. We make sure that our shapes and lines are intentional and with purpose. This approach creates a balanced identity mark.
2 – The thought process in designing the mark. 3– Corner details