ZB Capital is a multi-asset investment firm. It was found by two friends, Chris Chan and Ryan Poon. During early spring, Chris reached out to us to rebrand their business. ZB has investment partnerships around the world and their existing identity is lacking professionalism. Our goal was to modernize their image as they continually gain international exposure. This project was a challenge given that we never branded a financial firm let alone being rushed. We trusted our process and identified key metaphors and symbolism to create a stunning and meaningful identity.
Hong Kong & China