At first, the name "Biodura" is appropriate for the business. It combines two essential aspects of the business together; biodegradable + durable. However, we felt there was a better name that needed to be discovered.
If plastic can biodegrade, what sound would it make?
We started our process with a sound–the sound of plastic biodegrading. It was obvious that it wouldn't sound like Biodura, but what would it sound like? Instead, we pictured an empty bottle and the sound it would make being crushed.
Sprink sounds like Spring. Spring is when life renews itself, almost like the beginning of a new life cycle. What's also interesting is the technology used to turn plastic biodegradable is by adding (or sprinkling) an additive into the mixture. This additive breaks the molecular strands into shorter strands allowing micro-organisms to eat it.
spring / sprinkle / Sprinka